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Consumer Advertising

National Television Advertising

36 million impressions
121 commercials

26 million impressions
47 commercials

73 million impressions
387 commercials

9 million impressions
18 commercials

"Until you've found Proven Winners" Commercial
on YouTube

"Elements" Commercial
on YouTube


National Television Advertising - P. Allen Smith

"The goal of both Proven Winners and myself is to inspire consumers to greater gardening success. By working together, we can create even greater synergies and more successful consumers - and as a result, more beautiful gardens." - P. Allen Smith

National Consumer Advertising



Fine Gardening
Circulation: 95,000

Garden, Deck and Landscaping
Circulation: 450,000
Responses: 421

Garden Ideas and Outdoor Living
Circulation: 500,000
Responses: 315

Oprah
Circulation: 2.35 million
Responses: 6,773

People, Places and Plants
Circulation: 65,000
Responses: 429

Real Simple
Circulation: 1.95 million
Responses: 8,626

Better Homes and Gardens
Circulation: 7.8 million

Country Living
Circulation: 1.6 million
Responses: 6,405

Martha Stewart Living
Circulation: 1.8 million
Responses: 16,739

Midwest Living
Circulation: 990,000
Responses: 10,931

Sunset Magazine
Circulation: 698,000

Southern Living
Circulation: 2.8 million
Responses: 7,864

Gardening How-To
Circulation: 675,000
Responses: 597

Garden Design
Circulation: 250,000
Responses: 6,150

Ty Pennington At Home
Responses: 976

Home
Circulation: 1 million
Responses: 144

Cottage Living
Circulation: 900,000
Responses: 2,305

2008 National Advertisement

National Consumer Advertising - Canada


Canadian Gardening
Circulation: 2.19 million
Responses: 6,318

Canadian Family
Circulation: 114,848
Responses: 252

Canadian Living
Circulation: 535,000
Responses: 4,011

Canadian Home and Country
Circulation: 127,330
Responses: 628

Harrowsmith
Circulation: 124,911
Responses: 612

Gardening Life
Circulation: 122,000
Responses: 2,783

Wish
Circulation: 130,000
Responses: 658

2008 National Advertisement

Winners Circle Signups by State - 125,522 (87.84%) since 1/1/2007


Click on the state for a more detailed map.

Winners Circle Signups By Province - 17,373 (12.16%) since 1/1/2007



National ColorChoice™ Advertising



Midwest Living
Circulation: 990,000

Country Living
Circulation: 1.6 million

Garden Design
Circulation: 250,000

Horticulture
Circulation: 104,000

Gardening How-To
Circulation: 675,000

Canadian Gardening
Circulation: 2.19 million

Gardening Life
Circulation: 122,000

  • Botanix
  • Canadian Home and Country
  • Chicagoland Gardening
  • Chicagoland Gardening - Resource Guide
  • BH&G Country Gardens SIP
  • Country Living
  • Fleurs Plantes et Jardins
  • BH&G Garden Ideas and Outdoor Living SIP
  • Gardening Life
  • Inspirations
  • Northwest Garden News
  • Nothern Gardener
  • PA Hort. Society Green Scene
  • People, Places and Plants
  • State by State

2008 National Color Choice Advertisement


ProvenWinners.com Website


Gardeners Recognize Proven Winners
The word is out but, even more importantly, the numbers are in – and the numbers really tell the story that Proven Winners marketing is getting attention. And media attention for Proven Winners means exposure for our garden center partners. Just what do the numbers say? See for yourself.



Gardener's Idea Book

   

Regional Consumer Advertising


We are also running advertisements in traditional regional gardening publications. We are selling name listings in each of these magazines for $99-$149. Retailers in our Certified program can also find an order form in the Proven Winners Merchandising and Marketing catalog.

Regional Advertising:
  • Carolina Gardener
  • Chicagoland Gardening
  • Gateway Gardener
  • GardenWise
  • Iowa Gardening
  • Northern Gardener
  • State by State Gardening:
  • AL Gardener
  • AR Gardener
  • GA Gardener
  • KY Gardener
  • LA Gardener
  • MS Gardener
  • OK Gardener
  • TN Gardener
  • VA Gardener

  • 2008 National Advertisement




    I have purchased Proven Winners annuals for several years and have never been disappointed in them. Last year I planted Supertunia Vista Bubblegum petunias in the ground and they were PHENOMENAL (make WAVES look shrimpy in comparison), they were the last annuals in the garden to give in to cold weather. LOVE THEM...even my husband was impressed by them! Thanks for producing this beautiful flower. Karen, KY.