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Consumer Advertising

National Television Advertising

36 million impressions
121 commercials

26 million impressions
47 commercials

73 million impressions
387 commercials

9 million impressions
18 commercials

"Until you've found Proven Winners" Commercial
on YouTube

"Elements" Commercial
on YouTube

 

 

"The goal of both Proven Winners and myself is to inspire consumers to greater gardening success. By working together, we can create even greater synergies and more successful consumers - and as a result, more beautiful gardens." - P. Allen Smith

 

 Proven Winners Launches Radio Campaign to Promote Benefits of Gardening.  

Southern California 

Chicago

  

Boston

 


 

  

KIIS-FM 102.7 Los Angeles - Afternoon personality Jesse will be planting his own Proven Winners garden with the help of his daughter Savannah.  Jesse will share his experience on KIIS radio as well as on the web with a series of photos and video.

On kiisfm.com, KIIS listeners will also have a chance to play Scratch and Win to score valuable gift cards to The Home Depot who carry Proven Winners.

  

John's program is all-encompassing. Focusing on current events, he discusses the news of the day, sports, television programs, movies, books, and more.

 

  

News, traffic, entertainment, sports, fashion tips and all the hot topics discussed daily on Matty in the Morning.

 

 

 

 
         

Dr. Laura’s program is available to help people with a wide range of personal, work, and familial problems. She "preaches, teaches, and nags about morals, values and ethics."

Find Dr. Laura on the Radio.

 

 

 

KMYI Star 94.1 FM San Diego - Morning personality Delana Bennett loves Proven Winners and her testimonials will share her gardening experience with listeners throughout San Diego County.  Each week, Delana will blog and post photos of her backyard Proven Winners garden.

      

 

National Consumer Advertising



Back Yard

Better Homes and Gardens
Circulation: 7.8 million

Canadian Gardening
Circulation: 2.19 million
Responses: 7,288

Container Gardening (Fine Gardening SIP)
Responses: 2,925

Country Gardens

Gardening & Deck Design (Womans Day SIP)
Responses: 898

Gardening Basics

Gardening How-To
Circulation: 675,000
Responses: 613

Good Housekeeping

Martha Stewart Living
Circulation: 1.8 million
Responses: 20,972

Midwest Living
Circulation: 990,000
Responses: 12,519

More
Circulation: 1.1 million
Responses: 4,459

Southern Living
Circulation: 2.8 million
Responses: 12,804

Sunset Magazine
Circulation: 698,000

Traditional Home



Winners Circle Signups by State - 211,123 (90.47%) since 1/1/2007


Click on the state for a more detailed map.

Winners Circle Signups By Province - 22,249 (9.53%) since 1/1/2007



National ColorChoice™ Advertising



Midwest Living
Circulation: 990,000

Gardening How-To
Circulation: 675,000

Canadian Gardening
Circulation: 2.19 million

More
Circulation: 1.1 million

Traditional Home

  • Northwest Garden News
  • Inspirations
  • Fleurs Plantes et Jardins (in French)
  • Style at Home
  • Northern Gardener


ProvenWinners.com Website


Gardeners Recognize Proven Winners
The word is out but, even more importantly, the numbers are in – and the numbers really tell the story that Proven Winners marketing is getting attention. And media attention for Proven Winners means exposure for our garden center partners. Just what do the numbers say? See for yourself.


Gardener's Idea Book
    





We really have a good tale to tell. We attended the Roadshow when it came to Seattle. Though some of our employees were dubious, we all made the trek over the water, across the Sound by ferry, from The Kitsap Penninsula to check it out. We had a great time. We learned alot and were already exchanging ideas on the ride home. We planned a series of promos for the months of May - July. The promos run 2 weeks at a time. We combined shrubs and perennials with annuals in wonderful combinations. We promoted it in our monthly newsletter and in our E-mail. It really took alot of coordination on the part of the program designer, Jean-Marie Dekoster. She coordinated with the Greenhouse grower, outside vendors, the Shrub buyer, the Container designer, the Annual buyer,the Marketing coordinator and of course, Proven Winners for POP. Timing is of the essence, and there are some tricky issues, but the customers seem to be enjoying it. We sell out of alot of the products and many are coming back to see what the next featured plants will be. It also showed us how to work as a team to achieve our goals. Can't wait for the next show in our area. We'll see you there! Terri Mitchell