 Choosing a Location
While you can certainly host the event at your garden center, by choosing a different location you can increase your exposure to potential new customers. Select a location with high traffic, such as a local coffee house, school sporting event or community festivals (whatever location you choose, be certain to get permission from local officials or neighboring businesses). In the event of rain, having an alternative date is advisable.
 Order your campaign kit.
Get your We Grow Smiles™ campaign kit online or download the order form and fax it to 815-895-1873. Order your kit with blank cards or plan ahead and get custom cards imprinted. Allow 4 weeks for your custom cards to be delivered in your We Grow Smiles Campaign Kit. Be sure to tell us what you want your custom card to say by including the copy in the customer comments field online. To include your logo email it to sandy@provenwinners.com.
 Resources
The experts at Proven Winners® are available to assist with some of the public relations of your campaign, and will follow-up afterwards to hear about the success of the event. In addition, imprintable gift cards are available to distribute with your plants (use the message to promote a special sale, as an open house invitation, as a percentage off a future purchase, etc.) for a nominal charge.
On behalf of the participating Garden Center hosting a Smile Campaign Proven Winners® will:
- Contact your media person and talk to them about promoting the event, if you have no media contacts we'll check our database and contact our representatives on your behalf.
- We'll search our database for garden writes in you region and contact them with the details of your event.
- We'll post your event on the Proven Winners® website, Facebook page and send out tweets on Twitter.
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$150 value
for only $30.00
Contents include:
- 100 Shimmer Cards
(customized cards - $20)
- 100 bands and foil seals
- 100 “We Grow Smiles” tags
- 100 floral picks
- 2 we grow smiles t-shirts
- 48” x 11” banner
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48” x 11” banner |
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Bonus
Proven Winners® will give a FREE flip video camera to any garden center that receives television coverage of the Smile Campaign.
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Customer Testimonial:
My husband Peter and I own Agway of Cape Cod. I worked closely earlier this year with our nursery buyer, Jane Lavendier, to incorporate more of what Proven Winners has to offer us for marketing. As owner and "image maker" of Agway of Cape Cod, I am pleased to let you know our first "We Grow Smiles" campaign was a great success. On Sunday, May 2nd, we somehow gathered 6 volunteers to create a float entry for a local annual parade likely named "Brewster in Bloom". Since we ordered three of these kits, one promotion for each of our three locations on Cape Cod, we used the 3 banners to show off our float theme along with nursery product featuring the proven winner prefinished patio pots. Four of us donned the bright P.W. pink shirts & completed the outfit with flower bowed straw hats and pink paisley garden boots to hand out 100 "free smiles" along the almost two mile parade route. To our surprise, the local cable station was there video taping us in the parade. It was a beautiful, sunny 70 degree day with a huge responsive crowd. We've entered larger floats in the past with many different themes, but this one certainly drew envious attention to the random SMILING recipients of a Proven Winner plant.
This Saturday, May 15th, the Chatham Chamber of Commerce Merchants Association will be sponsoring its annual "Spring Fling". We will be campaigning "Smiles" there as well on behalf of our Agway of Chatham location. Our third campaign will take place on Thursday, June 17th at Agway of Orleans nursery for the Orleans Chamber of Commerce, "Member to Member" after hours event.
Sincerely,
Susan Wile
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