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Proven Winners® Store-Within-A-Store Past Projects

Proven Winners® believes with proper merchandising, our plants and products can be a business building opportunity for retail garden centers. Over the years, we have developed countless merchandising pieces specifically to help independent garden centers create eye-catching displays.

Proven Winners® partnered with Judy Sharpton of Growing Places Marketing to initiate a store development program designed for independent grower/retailers to maximize customer merchandise contact. The goal of the Proven Winners® Store-Within-A-Store Project was to increase sales of Proven Winners® products as well as other products throughout the store.

In a one-day on-site meeting with nine grower/retailers, Judy Sharpton and the owners and staff of each store accomplished two objectives: they identified the location for a Proven Winners® Store-Within-A-Store and environmental issues throughout the store that served as barriers to sales.

Before & After

The results of the Proven Winners® Store-Within-A-Store Project were quite dramatic with stunning store transformations as well as 8 out of 9 participants having increases in sales of Proven Winners® products.

To learn more about each Proven Winners® Store-Within-A-Store Project participant and to view before and after site-plans and images, click on one of the images below.

Download Green Profit article - Winning Strategies: Growing and Selling in the Same Spot.

2010 SWAS Winners

Angel's Garden Center
Hopkinton, MA

Garden Crossings
Zeeland, MI

Churchill's Gardens
Exeter, NH

Other 2010 SWAS Entries

Bemis Farms Nursery Spencer, MA		Bachman's Inc. Minneapolis, MN
Roots & Shoots Garden Center Harrisville, RI		Cannor Nursery Abbotsford, B.C.

2009 SWAS Entries

Moulton Farms Meredith, NH	Riverside Greenhouse Farmington, ME	Rolling Green Nursery Greenland, NH
Oliver B. Paine Greenhouse Fulton, NY	Laschi Brothers Methuen, MA	Araujo Farms Dighton, MA
Smith Acres Niantic, CT	Eagle Creek Growers Mantua, OH	Wentworth Greenhouses Rollinsford, NH

Ever since I discovered PW, I haven't looked back. My many blue pots are put together using your container recipes as a basis, and I get tons of compliments. Thanks very much for all your help, the plants and the results are incomparable! S. Venton, Manitoba.